Universal's Island Def Jam and hip hop mogul type Jermaine Dupri are launching an interesting new hip hop label - in collaboration with North American 'body spray' brand TAG. In the same way Starbucks' record label can use its coffee houses to promote its music, artists signed to TAG Records will get promotion via the body spray brand's mega marketing campaigns. Dupri told reporters last week: "This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support - a first in the industry". The new label will announce its first presumably fragrant signing next month. TAG Records should not, of course, be confused with US based music consultancy TAG Strategic, which has nothing to do with deodorant, and is so called because it was founded by a Ted and a Gary, former EMI digital exec Ted Cohen and new media expert Gary Price.
Apr 14, 2008
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1 min read
Jermaine Dupri launches TAG Records with body spray brand
Island Def Jam and Jermaine Dupri are launching TAG Records with North American body spray brand TAG, which will promote its artists through the brand's marketing campaigns.