Talking of making music available as MP3, Yahoo Music in the US is pushing another promotion that is making a mainstream artist's music available in non-DRM protected MP3 format.
You'll remember they ran a promotion with SonyBMG signed Jessica Simpson which allowed fans to download one of her tracks as an MP3, though the major stressed that its involvement in that promotion was not part of any strategic change of heart regarding the need to include DRM on its music (in the promotion users could pick from different versions of the track where Simpson mentioned different names - ie, people were meant to pick a version that featured their name - the gimmick, SonyBMG would argue, overcame the need for DRM).
In the new promotion, fans of pop singer Jesse McCartney can buy his new album 'Right Where You Want Me' via Yahoo's American music site as MP3 files. Now, McCartney is signed to Hollywood Records which is technically an independent label so this isn't possibly that big a news story (most indies make music available via MP3), though it is owned by Disney, so tends to act more like a major, so their decision to make music available in an unprotected format, albeit for one promotion, is possibly an important move. If the promotion was run over here (which it isn't currently), then it might be a bigger story, because McCartney's music is released in partnership with EMI in the UK.