Drinks brand Jim Beam has announced it is launching a new club tour in 2005 initially featuring bands The Raveonettes and Dogs, and two others tbc. This is the first time Jim Beam have dabbled in music sponsorship in the UK, though they are well established in the music space elsewhere around the world.
Commenting on their involvement in the tour the Ravonettes' Sharin Foo told CMU: "We are really looking forward to touring in the UK again and giving people the chance to hear The Raveonettes new songs for the first time. The fact that it's the first ever Jim Beam Tour should make for an even crazier time than usual and some real after show fun!"
Linda Love of Jim Beam's UK distributors Maxxium told us: "Jim Beam believes that you're ultimately judged not by your label, but by what's behind it. Because, with real music, as with real Bourbon, the stuff inside matters most. We are extremely excited about working with these fantastic bands and working with our partners to create one of the most exciting annual tours for emerging artists in the UK."
More info on the tour is at http://www.jimbeammusic.co.uk - press info is available from Burt Greener Communications on 0141 248 6007. Dates for the tour as follows:
4 Mar: Oxford Zodiac
5 Mar: Brighton Concorde 2
6 Mar: Portsmouth Wedgewood Rooms
7 Mar: Birmingham Academy 2
9 Mar: Nottingham Rescue Rooms
10 Mar: Hull University
11 Mar: Leeds Cockpit
13 Mar: Manchester Hop & Grape
14 Mar: Norwich Arts Centre
15 Mar: London Islington Academy
21 Mar: Bristol Fleece
22 Mar: Stoke Sugarmill
24 Mar: Liverpool University
25 Mar: Newcastle University Global
26 Mar: Dundee Reading Rooms
28 Mar: Edinburgh Venue
29 Mar: Glasgow King Tut's