- Digital Channel Executive
- Brands, Marketing and Audiences
- Permanent - Full Time
- London, GB, W12 7FA
- BBC Studios Distribution
- Closes 13/09/2024
Demon Music Group is a catalogue marketing company owned by BBC Studios, specialising in the exploitation of audio rights across physical and digital.
We work directly with artists, striving to exceed fan expectations across our packages and we create physical CDs and vinyl’s to cater for all tastes. We license music from all of the major record companies and we work with all the key physical partners too (from supermarkets to online and specialist accounts). We release a number of specialist BBC titles focusing upon niche and cult brands and have a number of catalogues we control and exploit.
THE ROLE
The Digital Marketing Executive will be responsible for conceptualising, creating and implementing comprehensive digital marketing campaigns for a diverse roster of artists across Facebook, X, YouTube, TikTok and Instagram to ensure growth across all platforms.
Responsibilities
Campaign Creation & Delivery
- Responsible for the creation of creating and editing engaging video content (trailers, shorts etc) for social media and digital platforms, including videos, graphics, photos, and written content
- Responsible for developing campaign marketing plans to grow digital music and streaming numbers for all key artists across social media platforms (particularly for TikTok, Instagram Reels and YouTube Shorts)
- Review, monitor and assess the performance/KPIs of digital campaigns and social media activities and continuously evaluate the effectiveness of campaigns to refine strategies and improve outcomes.
- Devise and implement strategies to ensure audience growth across all digital platforms
- Work closely with artists, managers and internal teams to implement digital marketing strategies
- Digital marketing strategy to include social media strategy & planning, paid advertising, creator & influencer partnerships, content planning, creative digital executions
- Responsible for the necessary compliance of all marketing and communications activity, following BBC Editorial Guidelines.
- Develop Demon’s Artist channels and subscriber base across YouTube, Tik Tok, Instagram etc
Strategy and Planning
- Collaborates with wider teams and communicates planned activity to stakeholders
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Monitor changes in the market, with an emphasis on the industry, competitors, and campaigns. Identify emerging trends and social media patters and educate the wider team on how to infuse them into artist campaigns.
Leadership, Relationships and Development
- Establish great working relationships with artists, managers and BBC Brands teams
- Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.
General
- Understands BBC’s Mission to inform, educate and entertain.
- Lives the BBC Values, and contributes to making the BBC a fantastic place to work.
- Follows the BBC’s policies on diversity and inclusion when hiring and managing others, and encourages and diversity of thinking across the team.
WHAT DOES IT TAKE
Key Criteria
- Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing and content creation
- Knowledge of using paid marketing tools & strategies (Meta ads)
- Experience in running social media campaigns across all platforms (in particular TikTok, Instagram Reels and YouTube Shorts) to amplify artists’ reach and engagement.
- Ability to manage critical stakeholder relationships both internally and externally
- Analytical approach and able to understand and evaluate performance and KPIs to improve strategies
Desirable
- Enthusiasm for the Demon Music Group artists, roster and content
- Understanding of editorial and compliance policies
- Understanding of SEO and CRM
- Strong presentation skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Proactive and reactive mindset – able to keep up to date with new trends across social media e.g. current TikTok, meme and other trends and emerging platforms and technology