Paid Media Manager // Playliveartist (London) [EXPIRED]

Role: Paid Media Manager
Company: Playliveartist Ltd 
Salary: Competitive based on experience
Experience: 2+ years of digital music marketing
Location: 5 days a week in London Fields (Hackney) | Monohaus, Studio 22, 143 Mare Street, E8 3RH

WHO WE ARE AND WHAT WE DO

We are Playliveartist. We are a London-based music marketing agency offering artists, bands and music companies digital advertising and digital marketing strategy. We are direct-to-fan specialists but first and foremost music fans. We’re looking for someone like-minded to join our team!We are not PR, we are not radio pluggers, we don’t offer playlisting and we are not social media channel managers. We understand and are obsessed with digital technology and creative marketing. We are a servicing business, who care deeply about people and the work that we do. We like to use the term ‘direct-to-fan’ as we make the connection between fan and artist the focus of our mission. We work with artists, management companies, record labels and festivals around the world, across different genres and at different stages in their career.

THE ROLE

We’re growing and are looking for a passionate Paid Media Manager to work with and join our close-knit team. We’re looking for someone who strives for excellence, is detail focussed and deeply understands ads, marketing and the creative digital landscape.

A BIT ABOUT YOU

• Music / Creative Industry experience (2+ years) with a passion for music
• Lots of experience with Meta Ads (TikTok, Google and other ad tech experience desired)
• Track record of managing multiple client accounts 
• Proactive and positive
• Professional attitude 
• Enjoys language and copywriting
• Creative problem solving
• Calm under pressure
• Great at communication (with the team and clients)
• Detail focussed 
• You are creative and think outside the box

REQUIRED SKILLS

• Understanding of digital marketing strategy and current digital trends
• Proficient in Google workspace (Docs, Slides, Sheets)
• Strong understanding of all current social platforms
• Proactively stays up to date with shifts in digital, social and pop culture 

EXTRA POINTS

• Proficient with video and image editing
• Content Strategy experience

WHAT YOU’LL BE DOING

• Helping clients build audiences and drive relevant business metrics, such as: ticket sales, music consumption, merchandise sales, growing mailing lists and charting
• Scheduling, monitoring and optimising digital advertising campaigns using Meta Business Manager, Google Ads Products and TikTok Business Manager
• Ensure our client’s marketing plans are strategically optimised to hit key digital targets and campaign goals
• Building audits and reports that will be delivered to our clients that will help optimise campaigns
• Working closely with the team to develop creative direction, copywriting, targeting, and budget allocation across ad campaigns
• Leveraging data to evaluate the effectiveness of marketing strategies and digital ads, continuously testing and iterating to find the best results
• Liaising with internal and external teams to determine KPIs, develop creative, and marry messaging with the most relevant audiences
• Creating and reviewing direct-to-fan campaigns with CRM tools

WHY WORK FOR US?

Our agency is growing and we need hands-on people who can help: we need builders, doers, makers. This is an opportunity to join at a key moment in the company's development. You’ll be joining a supportive, open, excitable and creative team. As we work with a diverse roster of clients, no project is the same and everyday brings new problem solving and learning. 

CURRENT / PAST CLIENTS INCLUDE:

• Sony Music
• Joss Stone
• Kingfishr
• B-Unique
• Tileyard Music
• The Sherlocks
• Baloise Session
• Ferris & Sylvester
• Clap Your Hands Say Yeah
• Judith Owen
• Xenomania Records
• Karen Ruimy
• Max Cooper (The Wild Seeds)
• Fleur East