I've always thought it was a shame John Lennon didn't live to see the arrival of the internet - I can't help thinking he'd have found many interesting ways to use it for his creative and political projects.
Despite his premature death nearly three decades ago, the late Beatle will nevertheless front a new advertising campaign designed to bring digital technology to some of the poorest people in the world.
Thanks to some of that digital technology, Lennon will be seen encouraging people to support the US-based One Laptop Per Child campaign which hopes to raise funds to buy heavy duty, solar powered laptop computers for children in some of the world's poorest countries.
An image of Lennon will say: "Imagine every child no matter where in the world they were could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop and more than imagine, you can change the world".
The One Laptop Per Child Foundation was created at the Massachusetts Institute of Technology and started producing the special XO laptop late last year at a manufacturing cost per machine of less than $200.