Warner Music have announced that John Reid, Vice Chairman of Warner Music International, will take on a new role that includes full responsibility for the major's Continental Europe operations. The announcement means Reid will essentially take over the Continental Europe remit from WMI COO Gero Caccia, who recently announced he was leaving the company, in addition to his existing role coordinating marketing and content activity within the major's international division.
Confirming the expansion of Reid's role, WMI top man Patrick Vien told reporters: "Given the strategic importance of the European market, it's vital we have a seasoned executive at the helm to work with our incredibly talented team of country heads and drive the business forward. I believe John's impressive track record makes him a perfect fit for the position. He has helped to orchestrate international campaigns behind global smash hits as well as being a fervent champion of our most exciting local acts. He has worked hard to make digital communications an integral part of the marketing function and has built an incredibly dynamic and innovative team. I know he will bring the same creativity, experience and energy to his new position".