Oct 19, 2004 • 1 min read

Johnny Vaughan's Capital breakfast audience figures

Unofficial GfK figures suggest Johnny Vaughan has added 91,000 daily listeners to Capital's breakfast show, ahead of official RAJAR figures.

Good news for the Capital Radio Group at last, unofficial radio listening figures suggest Johnny Vaughan is proving a successful replacement for Chris Tarrant on the Capital Radio breakfast show.

The figures from GfK, the company commissioned by TalkSport to measure radio audiences, suggest Vaughan has added 91,000 listeners a day to Capital's flagship programme - meaning overall listening figures are up 21% on the previous six months, and the station is now some 148,000 listeners ahead of arch rival Jono Coleman over on Heart 106.2.

It will be interesting to see how GfK's findings compare with the latest official listening figures, the RAJARs, which are released on Thursday. The last set of RAJARS, which covered the first few months of Vaughan's residency on Capital's breakfast, showed he was pulling in less listeners than his predecessor. Capital will be hoping that the new RAJARS show a similar uplift in audience.

Elsewhere in the fight for London listeners at breakfast, GfK reckon Magic's breakfast show with veteran DJ Graham Dene is now in third place. Listening figures for Virgin Radio's breakfast offering, with Pete Mitchell and Geoff Lloyd, are down 24% if GfK are to be believed. On that statistic a spokesman for Virgin Radio told the Guardian: "We'll wait for the official Rajar figures."

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