It's seems Jono Coleman just can't bear the thought of life without a breakfast show to present. After getting axed from the Virgin Radio breakfast show he quickly set up shop on Heart 106.2's primetime slot and now, having been axed from their to make way for Jamie Theakston, he's now landed himself the breakfast programme on BBC London.
Heart dumped Coleman in favour of Theakston in a schedule revamp earlier this year, despite the fact Jono's breakfast show continued to compete well against Johnny Vaughan on Capital FM. Coleman moved within the Chrysalis Radio group to take over the weekend morning show on London talk station LBC. Insiders say that Jono had been pushing for a daily show from the minute he arrived at the station, but LBC bosses were never too keen on giving up primetime airtime to their new presenter, who had been given the LBC show mainly to stop him jumping ship to Heart rival Magic.
Presumably Chrysalis will be happier with their former front man hosting a show on the BBC rather than EMAP's Magic, although it will be interesting to see what effect Coleman's return to the capital's breakfast show race will have on Heart's prime time ratings. He will take over from Danny Baker, who announced he was quitting BBC London's breakfast show to concentrate on other projects earlier this year.
Confirming his appointment at BBC London, Jono told reporters on Friday: "I'm honoured to be back at the BBC. I'm sure my listeners will be glad to have me back five days a week".
David Robey, BBC London's Managing Editor added: "There could be no bigger shoes to fill than Danny Baker's, but I believe we've got the man in Jono."
Meanwhile a spokesman for LBC commented: "We wish Jono well. We were glad to offer him a port in a storm after Heart and we wish him all the best."