Justin Timberlake's new video - for 'What Goes Around' - has become by the far the fastest selling pop promo on iTunes, selling over 50K downloads since 2 Feb. Timberlake is the first major artist to premiere a video - the full length version of which runs to over nine minutes - on the download platform. Given the revenue earning potential of high profile videos distributed via iTunes, I suspect he won't be the last.
Feb 21, 2007
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1 min read
Justin Timberlake's video for What Goes Around sells strongly on iTunes
Justin Timberlake's video for What Goes Around has become the fastest-selling pop promo on iTunes, with over 50,000 downloads since 2 February.