Word has it that New York's K-Rock radio station - kinda the Xfm of NYC - has revamped its music policy. The change, effective as of yesterday, means an increase in the amount of 'classic rock' that will be played. New rock music, which has accounted for most of K-Rock's output in the last five years, will now make up only 20% of the station's playlist.
However station bosses are keen to stress they will remain one of the most eclectic rock stations on the US airwaves, with a much much bigger playlist than most of their competitors. They have also announced they will launch an online music stream featuring exclusively breaking artists. That's an interesting move that replicates something done by bosses at London's Jazz FM when they announced they were revamping the station into the more mainstream Smooth FM, and perhaps the sign of a new trend in the radio sector - make your main output more mainstream to extend audience reach, but launch on online service to keep those listeners faithful to the original format happy.