The people behind that previously reported cross-network telly-on-demand service, which has a working title of Kangaroo, have announced the appointment of Ashley Highfield, currently the BBC's Director Of Future Media And Technology, to become CEO of the new venture. Highfield was very involved in the development of the Beeb's iPlayer which, despite various false starts, has proved rather successful since its 'through the browser' launch at the end of last year.
Confirming his new role, Highfield told reporters: "This is a fantastic opportunity. Kangaroo is a historic partnership with a combination of innovative technology and terrific content and I'm looking forward to transforming the way audiences watch television".
Kangaroo has been set up by BBC Worldwide, ITV and Channel 4. The boss of the former, John Smith, said of Highfield's appointment yesterday: "I'm delighted we've appointed Ashley as the CEO of Kangaroo. His knowledge in the digital media field is world class and he'll bring tremendous strategic and operational expertise to successfully take the venture forward".