Keane are to release their new single 'Nothing In My Way' on a memory stick. The gadget, retailing at £3.99, is described as being about the size of a cigarette lighter (not that helpful, as they do vary in size somewhat), and will, of course, allow fans to transfer the music straight to PC and MP3 player.
Island's Jon Turner told The Guardian: "I do see it as a potential format for the future, but I don't think it's going to run down the use of digital services. It's an interesting experiment. I'm keen to see what people make of it."
The stick will be available exclusively in HMV, out 30 Oct.