Manchester pop station Key 103 has been criticised by the Radio Authority for running a sweepstake on the time of death of child murderer Myra Hindley. After it was announced Hindley was dieing on 16 Dec the station invited listeners to guess the exact time of death, with the closest guess winning £500. The Radio Authority upheld three complaints and ruled the station had acted irresponsibly, saying: "We believed that the depth of feeling within the area against her was a perfectly legitimate topic for the station to explore. But it could have been handled more responsibly and sensitively to reflect the revulsion felt in a less sensationalist manner."
Key 103 had previously defended their broadcast saying: "It captured something of the mood of the audience, providing our listeners with the opportunity to express their often very impassioned views about Miss Hindley."