Mobile services company Kodime has just announced it is launching a new service which aims to enable labels to run their own mobile services, including mobile download and ringtone services, without any especially grand time, personnel or technology investments.
Called STARtxt LABEL (they seem to like the capital letters done that way), the service allows non-technical staff to initiate and run a whole host of mobile services and promotions via a kind of content/promotional management system. The system, which is compatible with some 50 phone networks around the world, even lets labels upload snippets of music which are automatically transformed into ringtones. Use of the service is based on a flat fee, with all revenues generated going back to the label.
Interested? Intrigued? Completely confused? Well, if you got to the previously reported AIM Music Connected event at the Hammersmith Novotel next Wednesday, all will be explained. Meantime, you'll get press info from [email protected]