Adidas and Korn have announced a new collection of products designed by the band, perfectly timed to coincide with the release of their second album ‘Life Is Peachy’ - featuring a song called ‘ADIDAS’ - which came out on 15 Oct… 1996. It’s always a big moment when you hit that 27th anniversary, isn’t it?
Korn have long had an unofficial association with the sportswear brand. Frontman Jonathan Davies made Adidas tracksuits part of his image from early in the band’s career, as something of a rejection of the uniform of the prevailing alternative culture at the time. Then the song ‘ADIDAS’ appeared on ‘Life Is Peachy’ and became one of their biggest hits when released a a single the following year.
Why it’s taken so long for the band and brand to capitalise on all of this is a valid question. Although it’s quite possible it took a while for Adidas to get over the lyrics of the song, which take the schoolyard rumour that its name stands for ‘All Day I Dream About Sex’ and runs with it. Still, they’re making up for lost time now with a whole range of ‘Life Is Peachy’ themed goods.
“The inaugural Adidas Originals and Korn collaborative collection features a selection of bold styles inspired by their 1996 album, ‘Life Is Peachy’”, says the company in a statement.
“The collection comprises two graphic t-shirts, a Three Stripes hoodie with the band’s logo on the front, and two signature takes on the quintessential Adidas Originals tracksuit - one in black with white accents and one with purple sequins”.
That’s not all though. “The footwear collection features a custom take on the chunky Campus 00s silhouette and a daring update to the Supermodified sneaker. Both looks boast a suite of unique details including graphic insoles, spare laces, Korn logos, a guitar pick keychain, and a co-branded box”.
As a teenage Korn fan, I’m sure you would have put all of this stuff on your Christmas list. Let’s see how it goes now you’re in your 40s. The collection will be available from 27 Oct.
