Last.fm says full previews boost sales

Last.fm co-founder Martin Stiksel claims that offering full previews of songs rather than those thirty second clips will make people more prone to then buy the track. As previously reported, Last.fm recently launched a music preview service which enables users to listen to loads of songs in full, on demand, albeit a limited number of times. And Stiksel says that since launching that service the number of people clicking through to one of the site's retail partners has increased by 119%. He says: "In just over two months it's become clear that people will buy CDs and downloads if they get access to the kind of service we offer". So, there you go, sell more music by offering limited play full-length on-demand previews. If I remember rightly we've been saying that for years.