Former AEG exec Laura Davidson has launched a new live events consultancy called Amigas, offering artist development, consultancy and bespoke event services. The company's team is made up of promoters, producers, creatives and curators with experience across music and events.
"Amigas was born from a desire to rebuild the live sector – not exactly as it was, but anew", says Davidson. "The pandemic has meant that we are all looking at our lives, and what we want to go back to. For me, that’s live music and I see this as an opportunity to do it differently".
"Sustainability, inclusivity and innovation are really important to me and will be a big part of what we do and how we work. We want to work on projects, and with artists and partners who share the same values", she adds.
"Amigas is all about working on projects, and with artists, brands and colleagues that inspire and energise us", she goes on. "We want to bring joy to artists and audiences, and for Amigas to have a positive impact on the live industry when it returns. We are at a real crossroads and anything is possible".
The company has bases in London and Barcelona.