Lenny Kravitz has launched a new record label called Roxie Records, named after his late mother, Roxie Roker. The imprint will be distributed through Warner Bros, though Kravitz himself will remain signed to Virgin Records where is set to release his new studio album, 'Funk', later this year.
Jeff Ayeroff of Warner Bros (who worked with Kravitz when he was co-chairman of Virgin Records America) said: "Lenny and I have a long-term relationship. We've always talked about the next phase of his career. This is what I call his Quincy Jones phase."
Among the first signees to Roxie is vocalist Dan Dyer, who is at work with engineer Matt Knobel on his debut album. Knobel worked behind the scenes on Kravitz's 2002 album, 'Lenny'.