IMPEL - the agency that negotiates digital licensing deals on behalf of a consortium of independent music publishers - has a new member in the form of Levantine Music, a company focused on songs from the Middle East and North Africa.
Confirming its alliance with IMPEL, Levantine MD Abed Hathot said: "We needed a partner that had the relationships and the knowledge to license our MENA catalogue, and IMPEL was the perfect choice. We are so happy to join the IMPEL family".
Meanwhile IMPEL Chair Simon Platz added: "We are delighted to welcome Levantine into the IMPEL fold. It's exciting that the repertoire we represent is becoming increasingly international. Trends in consumption across the streaming services clearly show that people are more and more open to music not in their mother tongue. We're confident that our growing ability to offer such diverse repertoire to will give us another real edge as a licensor".
Artists Levantine works with include Tamer Nafar, Zuhair Francis, Kher Fodi, Fanar, Nairuz and Sarab.