2008 wasn't without some 360 degree artist deal news - with Live Nation still doing its bit to keep the new business model alive. The live music conglom, of course, announced in 2007 that it planned to expand into other areas within the music business by signing premiere league talent to its new Live Nation Artists division, which would be involved in those artists recordings, merchandise, fan clubs and publishing, as well as its traditional domain of live music. The first big deal was Madonna in 2007. This year mega-bucks deals with Jay-Z, Shakira and Nickelback followed.
However, with all of those artists still in recording contracts with their previous record labels it will be some time before we see if Live Nation's big splash in the 360 domain is successful. Meanwhile, criticism in some investment circles regarding the scale of the financial commitment made to initial signings, plus the sudden departure of live music veteran Michael Cohl from the top job at Live Nation Artists, meant Live Nation's dabblings in 360 provided more ammunition for those down on the model, rather than a framework for devotees.