Promoters of the US's Lollapalooza Festival, C3 Presents, have announced they will offer tickets for this year's event at a "service charge free price", and that they plan to adopt a similar policy for other music events they produce, including the Austin City Limits Festival and a new country music festival they are planning. Which is a fantastic idea - service and booking charges on ticket sales are always a bit of a rip off - though I'm not sure if the "no service charge" thing applies to every ticket buyer, or just those that use the new "print out your own ticket online" service. Either way, any cut in rip off add on booking fees are surely a good thing.
Confirming the plan, C3 Presents' Charlie Walker told Billboard: "We do a pretty good job of communicating with our customers year around. We didn't want any add-ons; we wanted [fans] to feel like we heard and answered their complaints. It's not a groundbreaking idea, but after listening to our consumers it seemed like the right thing to do."
Early bird tickets for this year's Lollapalooza Festival go on sale today for $165 after which full price tickets at $195 will be made available.