The BBC has announced that some 3.5 million programmes have been accessed via its iPlayer service since its official launch on Christmas Day which is quite a lot, though I might personally account for about a million of that number, I've become quite a fan of the Beeb's on-demand web-TV platform.
The BBC's Director Of Future Media And Technology, Ashley Highfield, said this: "We are delighted with the public's response to the BBC iPlayer. Attracting a million visitors, who've accessed over three and a half million programmes, within just two weeks is a wonderful start. Typically, people who use the BBC iPlayer are spending nearly half an hour a day watching streams of their favourite programmes, suggesting that it looks set to revolutionise the way BBC Television programmes are viewed in the UK. Significantly, while the BBC iPlayer allows the public to catch up on their favourite mainstream BBC shows, it is also encouraging to see that nearly half of all programmes streamed or downloaded are placed outside the top 50, demonstrating how on demand services can bring niche programming to a wider audience".
Obviously demand will increase today when you all go online to watch yesterday's edition of 'World Business Report' in the news section to see me talking about EMI. I mean, I got up at 5am to do it, the least you could do is watch it.