Reports are suggesting that Paul McCartney has been eyeing-up London landmark The London Eye as a prospective venue for his forthcoming DVD promotion.
Sir Paul is scheduled to release 'The McCartney Years' in November and it appears that one especially productive advertising meeting led to the idea, with a source close to the singer claiming: "The whole idea came together after a series of meetings in Macca HQ. The artwork for the DVD cover is a stylised close-up of Sir Paul's eye - and that got the team thinking. It occurred to them that the other most famous eye in the world was, of course, the London Eye and they immediately tried to work together".
The source continues: "It's ambitious but his people are determined to make it happen and Sir Paul may even perform a one-off show in one of the pods to make it even more special. Macca loves London and to be the face and name of the Eye - albeit just for a short time - would be a massive honour that he would cherish".