Steve Machin, formerly Head Of European Music Services (Strategy And Business Development) at Ticketmaster, has been appointed VP Of International Business Development for UltraStar, a New York based company that specialises in fan club management and marketing, helping artists to commercialise their fan relationships. Machin is the US company's first full time 'international' employee, and he will be based in London. He will be responsible for introducing UltraStar's unique suite of online marketing services to European music artists, developing pan-European and localised marketing deals, identifying strategic European media and distribution partners, as well as managing relationships with local ticketing companies and promoters.
Commenting on his new role, Machin told CMU: "I am very excited to be working with UltraStar. Bands and artists, live acts, and the fans now have the chance to connect directly and meaningfully. There are so many opportunities for growth here in Europe".