An American ringtones company has announced it has done a deal with Madonna which will see the singer make a range of mobile services using her music available via her website.
m-Qube this week told reporters it had set up the Madonna-specific ringtones store at the singer's request. Fans will be able to download a variety of Madonna based ringtones, paying by credit card or charged to their phone bill.
m-Qube reckon that working direct with the artist on projects like this is the best way. The company's VP Business Development, Andrew Miller, told reporters this week: "It's Madonna's music, so the store is going to be her way, on her terms. This is not through the label. This is working directly through the artist. When fans think of Madonna, they will think of the music and her website, not their phone company."
Commenting on the deal Madonna's manager, Caresse Henry, added: "Madonna sees the future of the music business tied intimately to the wireless space and doing this deal is the first step of many to utilize the robust capabilities of mobile phones."