Jun 1, 2006 • 1 min read

Mag in trouble for exposing Lordi

Finnish magazine Seiska faces subscription cancellations and advertiser withdrawals after publishing an unmasked photo of Lordi vocalist Tomi Putaansuu, and has apologised.

A magazine in Finland is on the receiving end of a public display of outrage after they published a picture of the lead singer of Eurovision winning band Lordi, sans-mask. As previously reported, the group never appear in public 'naked' and guard their identities closely, but now everyone knows what vocalist Tomi Putaansuu (they named him, not me) looks like.

The magazine, Seiska, has, as a result, had a spate of cancelled subscriptions, whilst two companies cancelled ad campaigns with the publication. One website has collected a 200,000 signatures for a protest petition, and the magazine has been forced to apologise and pledge not to do it again. A second magazine, Katso, caused a similar outcry, when it published pictures of other members of the band.

However, a planned demonstration in front of the Seiska corporate building in Helsinki did not attract as large a crowd as expected - er, three people, in fact - possibly because Putaansuu himself appealed for calm and no violent protest over Lordi's treatment in the press. Typical Satanist, eh?

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