The MAMA Group yesterday announced its plans for revamping London's The Forum venue, which it acquired from Mean Fiddler last year. It made its plans public after gaining planning permission for the rework.
In a statement, MAMA told reporters: "The aim of this ambitious project is to increase the maximum capacity to 2350 for live events and introduce a fully seated format. All of this takes place against the backdrop of a complete refurbishment of both the customer and artists facilities. The project will take place in two phases and is scheduled for completion in March".
Meanwhile Steve Forster of VMS Live, who are overseeing the project, told CMU: "We look forward to welcoming audiences and artists back to The Forum in February and we are sure they will have an all together more positive experience at the venue. The venue was, not too long ago, the first pencil on any artist's London itinerary, but in recent years this has not been the case. In preparing our plans for The Forum we have tried to look at every aspect of the operation, from both the client and customer perspective, delivering improvements at every opportunity. What we will deliver at the end of this process is a 21st century facility that will rightly takes its place as London's premier 2000+ capacity venue, as well as offering a fully seated format and diversifying the range of events that we can stage".