More MAMA Group news, and they have also announced the launch of a new venture called Music & Media Solutions, which will be run by Rory Bett, former Agency Sales Director at the Telegraph Media Group. The new company will aim to offer services to brands looking to engage young consumers through music based activity, and will have access to MAMA's other assets, including its venue network and its operations in the artist and producer management sector.
Bett told CMU: "Giving advertisers an experienced single point of contact for all aspects of the business, was the obvious next step. Music is the new 'sport' for brands to leverage, our role is to make the process simple and credible, while delivering confidence to customers that we are focussed on their ongoing success over years of partnership".
MAMA chiefs Adam Driscoll and Dean James added: "With the dramatic growth of the Mama Group in recent months we felt it was important to set up a central point of contact for all commercial sponsorship enquiries in order to give brands clarity on the opportunities there are to work with us. We are delighted that Rory has joined us to head up this new business and are looking forward to developing exciting and commercially valuable campaigns for existing and future clients".