The Marathon Music Group has announced the launch of a new UK jazz label called New Soil which will be headed up by former Sony Music exec Federico Bolza.
The label and management group says that its new venture will offer "the dynamic UK jazz scene ... flexible, innovative partnerships" that will cover things like artist management, label services and audience development. It will work with artists - initial signings include Ill Considered and Theon Cross - as well as jazz promoters looking to release their catalogues of live recordings, with concert promoter Church Of Sound also a launch client.
Commenting on the new venture, Bolza says: "Jazz is having a moment, moving beyond its narrow genre confines and making its way towards wider audiences. New Soil will accelerate that shift and Marathon's digital expertise and knowledge of audience marketing makes them the perfect partner".
Marathon Music Group CEO Paul Rene Albertini adds: "We’ve been captivated by the vitality and creative edge of the UK Jazz scene for some time. New Soil provides support and scalability for some of the best musicians out there. This new addition to our growing family of music divisions is testament to our label group's wide-ranging interest in different genres".