EMI is the latest label to create an exclusive website that can only be accessed when a DVD is put into the computer. The feature is being used as an added extra on the DVD release of Paul McCartney's live video – ‘Back in the US’. The site will include thirty additional minutes of performance footage plus a number of backstage outtakes.
"The album, DVD, and this ‘secret website’ are a constant memory of the tour with a built-in ticket to the future," McCartney told reporters. "We couldn't get everything into the DVD feature and the ABC television special, so the idea to be able to give both PC and Apple users a 'secret' concert and more of the backstage footage is just fantastic to me."