Echo & The Bunnymen frontman Ian McCulloch has become involved in a competition to find and expose up and coming musical talent. The singer is working with the likes of Island MD Marc Marot, Radio 2's Paul Sexton and producers Bacon & Quarmby on the new project aimed at UK and Ireland residents.
To enter the competition, Pringles Unsung (as in the potato snack, yes), aspiring songwriters simply need to post their songs at the scheme's website, and they will be then judged by their peers, and ultimately by the aforementioned judging panel led by McCulloch. Six finalists will be chosen, who will perform at a private gig for a specially invited audience. The overall winner will get the opportunity to record a demo with Bacon & Quarmby.
McCulloch says: "I'm really excited about being involved in this. I know myself how difficult the music industry can be to break into, especially if you sound or look a bit different to everyone else. But we need to encourage diversity in music, and campaigns like this are exactly the sort of thing that could uncover the next big thing in the music world".
See the competition site at http://www.pringlesunsung.com.