Now McFly aren't signed to EMI, but if they were that Guy Hands fella couldn't accuse them of not demonstrating dedication to the cause when it comes to promoting their album releases.
The boy band were back at the G-A-Y club in London on Saturday night to promote their rather fine greatest hits package which, by the way, is out this week, hurrah. In a bid to ensure the G-A-Y regulars still remembered their set come Monday morning the club's host, Jeremy Joseph, suggested they, erm, set light to their pubic hair in an act that is apparently called a 'flaming lady' (instructions: remove trousers, place genitals between legs and set fire to pubic area - nice).
The band's Danny and Dougie eagerly participated, as can be seen here: http://www.youtube.com/watch?v=_PuHmeoq1Z8. Let's hope their, erm, efforts result in some extra units being shifted this week.