The more obscure and - dare I say – esoteric artists nominated for the Mercury Music Prize are enjoying boosted sales.
According to HMV sales of saxophonist Soweto Kinch's debut album 'Conversations With The Unseen' have risen a massive 318%, folk singer Eliza Carthy's album 'Anglicana' is up 231%, and CMU favourite hiphop/soul singer Terri Walker's untitled album is up 214%.
An HMV spokesman said: "Once again we can see the growing commercial impact of the Mercury in showcasing new talent for a much wider audience. As in previous years, it is the lower profile artists that seem to be benefiting most."
Coldplay's 'A Rush Of Blood To The Head' and Radiohead's 'Hail To The Thief' are favourites to win at the bookies when the winner is announced on 9 Sep. Remind me who Coldplay are?