Ministry Of Sound has launched its own vodka brand, which is nice. For vodka drinking Ministry fans. Here's what the clubbing brand's Nicola Heyes has to say: "We wanted to take our vodka in a completely new direction from existing brands, to offer a clear point of difference and to provide synergy with the ethos of Ministry of Sound. The aim is to introduce Ministry of Sound vodka to both clubbers and non-clubbers and produce a series of campaigns that really connect with our whole target audience".
Apr 14, 2008
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1 min read
Ministry Of Sound launch vodka brand
Clubbing brand Ministry Of Sound has launched its own vodka, aimed at clubbers and non-clubbers alike, according to Nicola Heyes.