Warner label Elektra and London-based marketing company not13 are offering a $1 million prize in a mobile phone based promotion in the US for the new Missy Elliott album ‘Under Construction’ – released here on Monday, and in the States on Tuesday.
Record buyers need to text the word "Missy" to a central number – they will then be entered into a lottery style competition where the top prize is no less that $1 million.
The promotion, which has been labelled ‘Missy $Million’ will be promoted heavily across America – while a website with lots of mobile phone related Missy features is online at missymobile.com.