The next edition of MME 4.5 takes place next week, on Wednesday afternoon, looking at new content formats and the continued rise of short-form content.
CMU is a media partner of MME 4.5 and CMU's Chris Cooke sits alongside an assortment of music, media and legal experts on the programme's editorial board.
The regular half day MME 4.5 events put the spotlight on issues, trends and debates in the music, media and entertainment sectors, exploring how the different content businesses intersect with each other, and with innovators in the technology and investment communities. Each edition sees a series of experts deliver short ten-minute presentations, and then debate key points with each other and the audience.
Specific topics under the spotlight next week include: 'Reaching audiences - what do the kids want?' (Carl Hibbert, FutureSource), 'Short-form success... by the minute and millions of views' (Dom Smith, Barcroft Studios), 'Short attention spans versus super engagement?' (angel investor Matthew Tulett) and 'The power of content creator communities - creating content to sell content' (Marla Altschuler, Cantine).
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