Nov 4, 2005 • 1 min read

Mobile music increasingly popular with teens

A TNS survey of 6,800 16-18 year olds finds one in five listen to music on MP3 mobiles, though poor sound quality and storage put some off.

A new survey suggests that mobile phones are increasingly being used by teenagers as music players. One in five of the 16-18 year olds surveyed by research firm TNS said they now listened to music on MP3 compatible mobiles, while 35% said they wanted to use music functions on their mobile more in the future. However, those surveyed said they were put off using their mobiles as music players because of poor sound quality and a lack of storage space.

Commenting on the survey, which involved 6,800 16 to 18-year-olds in sixteen countries including France, Germany, Russia and the UK, TNS technology chief Tacis Gavoyannis told reporters: "I think looking into the future we will see an increase of music on the mobile phone and possibly a decrease in stereo usage".

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