In their 2003 Youth Market Survey of American teens, research firm The Yankee Group have found that 30% of teenagers who don't currently download music say that connection speed is the main reason why they abstain. Only 20% say illegality is the main reason.
The group's Tom Gramaglia said: "Our recent survey suggests that peer-to-peer file sharing, using software programs such as KaZaa and Morpheus, will increase substantially as the 'speed barrier' diminishes. This is mixed news for the new online music firms such as the iTunes Music Store. Their market opportunity will certainly benefit as broadband penetration overtakes dial-up within the next five years, but competition with free services also will increase."