How exactly do you get funding to do one of these research projects designed to state the bloody obvious? If anyone knows, do get in touch. Meanwhile, a poll carried out by market research firm Ipsos has discovered, wait for it, ownership of MP3 players in the US has reached an all time high. That's right. MP3 players. All time high. Remarkable.
Apparently one in five Americans over the age of 12 now owns a portable digital music device - with over a half of US teens owning one. Plus one in twenty of those surveyed said they owned more than one. All of which means that ownership of MP3 players has doubled since 2003. So now you know.
Ipsos VP Matt Kleinschmit told reporters: "Over the past year, the portable MP3 market has really matured, and we are now seeing not just new buyers entering this market, but also growing levels of multiple device ownership."