Turns out it's not just trendy CMU readers who are buying MP3 players this Christmas. Come to think of it, CMU readers are so cool you probably all bought your MP3 players three years ago. Apart from the really cool CMU readers, who won't listen to music unless it comes on a 12" piece of vinyl. Anyway, a new consumer poll says that 90% of MP3 player owners are actually over 35 (actually, that's probably the age of half of CMU's readers!).
While that statistic seems a little unrealistic, it certainly suggests that not only are thirty and forty somethings now the biggest buyers of CDs, they are also proactive early adopters in the digital music space.