MSG Entertainment has announced it is relaunching the online presence of its New York venues, including Madison Square Garden, Radio City Music Hall and Beacon Theatre, providing potential ticket buyers with a wider range of entertainment based content.
The relaunched websites will include more information about artists appearing at the venues, plus a blog, music video clips, photos and virtual venue tours. The aim seems to be that the enhanced content will drive more traffic to the sites, which in turn will drive ticket sales.
Commenting on the new look websites, Scott Richman, GM of MSG Interactive, told Billboard: "We want to be that first stop for people who want to come to our venues. These sites are far more programme and consumption oriented, and will help to sell and market shows more effectively. Success will be measured on how many ticket transactions we do, and also how much time people spend on the sites".