In an unusual media partnership, Viacom owned MTV will team up with Time Warner owned CNN to make a special programme for World AIDS Day next month. The programme will be called 'Staying Alive: An MTV & CNN News Special' and will premiere on CNN on 27 Nov before being shown on the MTV network and CNN's sister stations around the world on World AIDS Day - 1 Dec. Fronted by both MTV and CNN presenters, the show will focus on how HIV/Aids affects young people.
Announcing the project, MTV Networks International boss Bill Roedy told reporters: "This Staying Alive news special will have unprecedented distribution. I challenge other broadcasters to air this rights-free special at no cost to get crucial HIV/AIDS prevention messages out to the largest audience ever this year on World AIDS Day and beyond."