MTV Networks International has announced Bob Bakish has been appointed as the division's new President. He will report to Bill Roedy, who will continue to oversee MTVNI in addition to his new global level role as vice chairman of MTV Networks at large. The MDs of MTV's businesses across Europe, Latin America and Asia-Pacific will now report to Bakish, as will MTVNI COO Alex Ferrari.
Announcing the appointment of Bakish, who has worked for MTV and parent company Viacom for a decade, to the Presidents role, Roedy told reporters on Friday: "Bob's smart strategic skills and long history with the company will be invaluable to MTVNI as we advance our aggressive plans for driving growth and operating performance. Leveraging his extensive experience in managing complex ad sales operations also will be critical to shaping the next phase of growth for our biggest revenue stream - particularly in the digital arena".