MTV has announced a replacement for Michiel Bakker, who announced he was standing down as MD of MTV Networks UK & Ireland earlier this week. David Lynn, currently MD for MTV UK's sister station Nickelodeon UK, will take over the top job at the music network's UK business. Existing MTV UK exec Heather Jones has also been promoted to the role of Exec VP Content & Creative, and will oversee the network's music and comedy brands.
Announcing the appointments, MTV International President Bob Bakish told reporters: "Having orchestrated two of the UK's hottest media brand successes in Nickelodeon and Paramount Comedy, David and Heather will be a dynamic, talented, management duo to lead our biggest international business. In driving Nickelodeon UK's #1 position, David demonstrated his unique ability to combine creative brand leadership with business success in the most competitive and vibrant international kids' media marketplace. With Heather's expanded role, David and his team will aggressively ramp up our efforts to deliver breakthrough creativity and maximise our multi-platform brand positions across our UK portfolio".