From appointments to departures. Jason Hirschhorn, MTV's Chief Digital Officer, and the man who has overseen the beta launch of MTV's Urge download platform thingy, is quitting. It's not entirely clear why he has decided to go, or why now, though it seems he probably wants to pursue his own digital music ventures outwith the constraints of a large multi-national. He did, after all, start working for MTV when they acquired his own start up business, Mischief New Media.
Digital Music News quote Hirschhorn as saying: "It's been a great six years. We've changed the company from a cable TV powerhouse to a multiplatform content powerhouse. I am an entrepreneur at heart. It's a great time to be one. It was a tough decision...but with the solid release of Urge and everything else humming, it was the best time possible to go."
Nick Lehman will take over from Hirschhorn at MTV.