A key problem with the education system today, of course, is how few kids know how to make pop promo videos. To put that right MTV this week launched a new project with EMI label Parlophone and software firm Adobe to encourage school children to try their hand at video making. The scheme - called The Boom! Initiative - will give teachers coaching in how to train their pupils in video production technique. Pupils will then be encouraged to create videos for music by various Parlophone artists, the best of which will be screened on a special MTV show over the summer holiday. An awards ceremony for the very best will then be held in Dec.
May 27, 2004
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1 min read
MTV launch promo video schools programme
MTV, EMI label Parlophone and Adobe have launched The Boom! Initiative, encouraging schoolchildren to make promo videos for Parlophone artists, with the best screened on MTV.