Alicia Keys, Missy Elliott and Dave Matthews will be performing in a special World AIDS Day concert to be aired by MTV worldwide on 1 Dec to an anticipated 2 billion audience. The concert, recorded in both Seattle and Cape Town, will also be syndicated on radio stations around the globe. It will feature as part of MTV's yearlong sexual health campaign, Fight for Your Rights: Protect Yourself.
"With more than 50 percent of all new HIV/AIDS infections occurring among people under the age of 25 around the world, this disease is reaching crisis proportions among young people globally. The good news is, that through education, awareness and diligence, this disease is wholly preventable," MTV President of Entertainment Brian Graden told reporters.
The Seattle concert (Missy Elliot and Dave Matthews) will be recorded on 7 Nov, the Cape Town date (Alicia Keys) on 23 Nov. More acts are expected to be announced between now and then.