MTV have announced that they have nicked Radio 1's music strategy bloke Chris Price to take on the role of Head Of Music Programming for all nine of the network's UK channels, including MTV, VH1 and TMF. In his new role Price will be "responsible for maintaining and strengthening distinct music policy across the various MTV Networks distribution platforms, developing long-term music strategies, and leading the seven-strong Music Programming team in determining playlists and scheduling the networks' music programming".
Confirming the new appointment, which will kick off early next month, MTV UK's VP Talent & Artist Relations told reporters: "We are delighted that Chris will be joining the team and believe his unrivalled industry reputation and immense expertise will be an asset to our network. Like all broadcasters, we are facing a changing media landscape, and Chris, myself and the team will be working hard to deliver a music strategy that leads and innovates in the multi-platform TV environment"
Insisting there were no hard feelings, Radio 1 boss Andy Parfitt added: "We're all sorry to see Chris go, he is a talented member of our music team, but this is a great opportunity for him and a testament to the talented people within Radio 1"
Price himself said: "For the past five years I've had the great privilege of helping shape the music policy of the most respected name in music radio. The opportunity of transferring what I've learned to the biggest name in music television is one that I relish, and I looking forward to getting my hands on MTV's fine portfolio of channels"