MTV is putting its 'You Hear It First' franchise out on the road with a rock tour and a hiphop tour of the US. Sponsored by Coca-Cola, the rock tour will kick off 15 Jul in LA, and the hiphop leg will start in NY on 27 Jul. The rock tour includes: Kenna, the Exies and Fiction Plane. The hiphop tour includes: Common, Anthony Hamilton, Bubba Sparxxx and Jin.
Jun 26, 2003
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MTV takes You Hear It First tours across US with Coca-Cola backing
MTV's You Hear It First franchise launches a rock tour from LA on 15 July and a hip-hop tour from NY on 27 July, both sponsored by Coca-Cola.